The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Are 'Alternatives'?

As you develop your offer, you have to choose between the competing Alternatives.

You should appreciate the Alternatives your customers face to decide what to include and what to leave out.

Once you know the options, you can examine the combination that would make the most attractive offer.

Questions About 'Alternatives'


"Any business can buy incremental unit sales at a negative profit margin, but it's simpler to stand on the corner handing out $20 bills until you go broke."

Morris Rosenthal, author of Print-on-Demand Book Publishing and blogger at fonerbooks.com


From Chapter 1:

Value Creation


https://personalmba.com/alternatives/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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