The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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Tradeoffs (or trade-offs)

A Tradeoff is a decision that places  higher value on one of several competing options. You can't do everything, resources are limited.

When deciding what to include in your offer, you should look for Patterns that will help you realize what your best customers value, and focus on improving your offering for most of your best potential customers most of the time.

You can't make everyone happy: improve everywhere you can, but universal praise is not a useful goal.

Questions About 'Tradeoffs'


"I can't give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time."

Herbert Bayard Swope, Pulitzer Prize–winning journalist


From Chapter 1:

Value Creation


https://personalmba.com/tradeoffs/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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