The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'The Ultimate Sales Machine' by Chet Holmes

Books about sales are a dime a dozen, and I've reviewed several dollars worth. Most of them try to pump you up, then give you several thousand great-sounding-but-vague-and-close-to-useless tips on how to get more prospects and close the sale. This book is different.

According to The Ultimate Sales Machine, successful selling is NOT about doing 4,000 things well - it's about flawlessly doing 12 specific things 4,000 times with "pigheaded discipline and determination."

In this book, Chet Holmes focuses squarely on the fundamentals:

  1. Make the best use of your limited time;
  2. Institute high standards and individual employee training;
  3. Hold regular company meetings to inform and train your employees as a group;
  4. Develop your core story and educate your customer;
  5. Attract and hire superstars;
  6. Target your very best prospects;
  7. Perfect your marketing tactics;
  8. Perfect your presentation;
  9. Perfect your company's sales process;
  10. Perfect your personal selling skills;
  11. Bond with your client via follow-through and follow-up; and
  12. set aggressive goals and systematically measure your performance over time.

The Ultimate Sales Machine is one of my favorite sales books of all time for a simple reason: it's based on the author's personal experience of improving the sales of hundreds of companies over many, many years. You won't find fluffy theory in this book - just 12 clear priorities that will help you improve your profit margins and make more sales.


Buy 'The Ultimate Sales Machine' by Chet Holmes


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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