The Art of the Start - Guy Kawasaki
By Josh Kaufman
Every day, entrepreneurs are pitching VCs for funding in the hopes of building the next Facebook or Google. If you have an idea for a venture, this book can help you craft your pitch.
Focusing primarily on the venture capital approach to entrepreneurship, The Art of the Start is full of sound advice and useful tips for everyone considering starting a start-up.
Guy Kawasaki’s “time-tested, battle-hardened guide for anyone starting anything” covers topics like positioning your new company in the market, pitching to potential investors, creating a no-BS business plan and presentation, bootstrapping, recruiting employees, raising capital, partnering with other firms, branding, and selling your concept to the VS market.
Kawasaki is a strong advocate of the straightforward approach to creating and running a business: keep things simple, honest, and short. Focusing on The Art of the Start will help you save valuable time and energy for things that will actually move you towards your entrepreneurial goals.
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