“How to Make Millions With Your Ideas” by Dan Kennedy
In business, you don’t necessarily get points for innovation: if profit is the goal, reapplying a successful model is often the smartest move. How to Make Millions with Your Ideas is the best book I’ve found to help you create a new business or improve the profitability of your current firm.
Most profitable business ideas are simple: they focus on creating systems that can be multiplied and duplicated without massive costs. A few of the many critical concepts presented in this book are: premium pricing, exclusivity, niche marketing, up-selling, cross-selling, and franchising. You’ll also learn how to become a recognized expert in your field, market products directly to the public, profit from selling information, and build salable assets.
If you read How to Make Millions with Your Ideas and don’t come away with a few promising ideas to dramatically improve your profitability or create a new business, you’re simply not paying attention.
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