“Universal Principles of Design” by William Lidwell, Kritina Holden, & Jill Butler
For me, the primary purpose of reading business books is discovering new mental models: foundational concepts that teach you how to understand a wide variety of situations. That’s why I love this book.
In little more than 200 pages, Universal Principles of Design explains a wide variety of foundational design concepts, including performance load, Occam’s Razor, and the product adoption life-cycle.
Superbly illustrated and thoroughly explained, this text provides a detailed summary of over 100 mental models that relate to the design process. Each principle is explained in two pages, complete with visual examples and references to other texts for further study.
Whenever you’re stuck with a design issue, need inspiration, or want to improve an existing design, pick up Universal Principles of Design.
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