Universal Principles of Design - William Lidwell, Kritina Holden, & Jill Butler
By Josh Kaufman
For me, the primary purpose of reading business books is discovering new mental models: foundational concepts that teach you how to understand a wide variety of situations. That’s why I love this book.
In little more than 200 pages, Universal Principles of Design explains a wide variety of foundational design concepts, including performance load, Occam’s Razor, and the product adoption life-cycle.
Superbly illustrated and thoroughly explained, this text provides a detailed summary of over 100 mental models that relate to the design process. Each principle is explained in two pages, complete with visual examples and references to other texts for further study.
Whenever you’re stuck with a design issue, need inspiration, or want to improve an existing design, pick up Universal Principles of Design.
Like this post? Join over 32,000 readers and subscribe to the Personal MBA email update. You'll receive reading list updates, book summaries, and practical training - free!
TweetRecent Posts on PersonalMBA.com
- Personal MBA + The 100 Dollar Startup
- Chinese Edition, May Masterclass, New Book (!!!)
- Quotations Collection, Paperback, and May Masterclass
- Personal MBA Survey - Do You Have a Minute?
- 2012 Personal MBA Reading List Update
- Real Artists Ship
- Uncertainty - Jonathan Fields
- End Malaria - Creating a Personal Masterplan
- What Must an Educated Person Know?
- New York Times - 7 Tools to Manage Social Media Overload
