“Competitive Strategy” by Michael Porter
Michael Porter has been a world-renowned expert on corporate strategy for decades, and his books and papers are a staple of business school classrooms around the world. The “five forces” model of corporate competition presented in Competitive Strategy provides an intuitive and thorough way to analyze the attractiveness of any existing industry.
By paying particular attention to the power of suppliers and customers, the threats of new entry and substitutes, and the level of internal rivalry in the industry, Porter argues that it’s possible to identify opportunities and develop strategies that create a profitable, defensible competitive position for your firm.
If you’re involved in or fascinated by the global game of business dominance, read Competitive Strategy: it’s still the best primer on successful business competition available.
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