The Copywriter's Handbook - Robert Bly
By Josh Kaufman
Writing effective sales copy is critically important to achieving your sales goals. Informally known as the “Copywriter’s Bible,” The Copywriter’s Handbook is an essential resource for everyone responsible for creating marketing materials that sell.
Good copy engages the reader, builds interest in the product, and tells the prospect exactly how to take action. In this book, you’ll learn how to write attention-grabbing headlines, tell engaging stories that highlight the benefits of your product, build trust through the use of testimonials and guarantees, ultimately resulting in a successful sale.
Whether you’re creating a sales letter, a pay-per-click search engine ad, or a web page, The Copywriter’s Handbook will help you write copy that builds your business.
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