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Go It Alone - Bruce Judson

By Josh Kaufman

Year after year, surveys show that “owning my own business” is a goal for over half of the working adult population. Despite that, very few people actually muster the courage to actually start a business. That’s a shame: starting and running a business can be much easier than you think.

The premise of Go It Alone is simple: you can create a profitable business all by yourself, without employees, loans, or venture capital funding. Even better, your new business doesn’t have to be “small”: with some smart thinking and advance planning, there’s no limit to your potential profitability.

The major trend shift that makes this possible is technology: it’s now possible to make use of business services that used to cost tens of thousands of dollars for a few dollars a month. Combined with the ability to hire outsourced help from all over the world in lieu of hiring employees, smart entrepreneurs can make more money, set their own schedule, and choose their own projects. Comparative advantage works.

Go It Alone changed the way I run my business, and I refer to it constantly. If you’ve been wondering whether or not entrepreneurship is for you, read this book.

(Tip: you can read the entire book for free at BruceJudson.com, although I recommend picking up a physical copy for quick reference.)

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