“Green to Gold” by Daniel Esty & Andrew Winston
You ignore the environmental impacts of your business ventures at your immediate and long-term peril. Green to Gold is a comprehensive guide that helps you understand and reduce the environmental impact of your business in a way that preserves or enhances your profitability.
Etsy and Winston guide you through the entire process of examining your business’ value chain and identifying opportunities to reduce your environmental impact. Even incremental improvements in emissions and waste add up in the long-run, and making environmental standards a priority will help you appeal to your customers while avoiding time-consuming and costly regulation.
Focusing on the environmental impact of your business’ actions can also have a positive affect on your business: by using environmental sustainability as a creative constraint, paying attention to waste and emissions can help you identify opportunities to streamline your operations and reduce costs, increasing your profitability.
By reading Green to Gold, you’ll be well on your way to adopting an environmental strategy that enables your business to do well while preserving the Earth’s natural resources for future generations.
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