Web Analytics, An Hour a Day - Avinash Kaushik
By Josh Kaufman
Chances are, your business has a website. Do you understand how people are using it and how their actions affect your business?
In Web Analytics: An Hour a Day, you’ll learn how to measure website activity in a way that’s directly related to your business objectives.
Website statistics can sometimes be a very technical topic, but this book’s step-by-step approach makes web analytics very approachable. Formerly the director of analytics at Intuit and currently Analytics Evangelist for Google, Avinash Kaushik’s deep experience and robust sense of humor shine through in this book, making it an informative and enjoyable read.
In Web Analytics: An Hour a Day, you’ll learn how to choose the right tool to collect website data, clearly define your objectives, identify key performance indicators, make clear decisions and recommendations, and test new programs that will improve the effectiveness of your website.
After reading this book, you’ll be ready to tackle the challenge of improving any website, large or small.
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