The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is A 'Reason Why'? (Psychology)

Research shows that giving a Reason Why for your request increases dramatically people's compliance rate.

Humans are predisposed to look for behavioral causes. People will be more receptive if you give them a Reason Why.

Any reason will do.

Questions About 'Reason Why'


"Civilization advances by extending the number of operations we can perform without thinking."

Alfred North Whitehead, mathematician and philosopher


From Chapter 8:

Working With Others


https://personalmba.com/reason-why/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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