Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
From The Personal MBA's List of the 99 Best Business Books...
No matter what you do for a living, good negotiation skills help you reach your goals quickly. Bargaining For Advantage will help you identify your negotiating style, strengths and weaknesses, identify your bargaining goals, and teach you useful tactics for getting the most out of your negotiations.
Most negotiation books focus on the extremes of bargaining relationships: heavy-handed power plays or compromise-to-keep-everyone-happy. Shell strikes a balance between getting what you want and strengthening and preserving your relationship with your negotiating partner. Bargaining is a process, and only by identifying your goals, priorities, and points of leverage will you be able to identify a solution that's acceptable to everyone involved.
Bargaining For Advantage also takes into account that more and more negotiations are being conducted remotely by phone, e-mail, or instant messaging. Negotiation in a networked world has many advantages and disadvantages that are different from face-to-face bargaining, and you'll find the recommended tactics useful as you negotiate your way to financial success.
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Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.