The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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What Is The 'Pricing Uncertainty Principle'?

The Pricing Uncertainty Principle states that all prices are arbitrary and malleable. Pricing is an executive decision. You can charge whatever you want!

The key is being able to support the asking price for a customer to accept it. You must be able to provide a Reason Why the price is worth paying.

Keep in mind that, in general, people prefer to pay as little as possible for what they want (with some exceptions, discussed in Social Signals).

Questions About 'Pricing Uncertainty Principle'


"Everything you want in life has a price connected to it. There's a price to pay if you want to make things better, a price to pay just for leaving things as they are, a price for everything."

Harry Browne, author of Fail-Safe Investing


From Chapter 3:

Sales


https://personalmba.com/pricing-uncertainty-principle/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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