The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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What Is 'Reciprocation'? (Psychology)

Reciprocation is the desire most people feel to "pay back" for what they received. This is one of the most powerful psychological tendencies underlying human cooperation.

The desire to reciprocate is not necessarily in proportion to the benefit provided.

The more value you can provide upfront, the more likely it is that people will feel the need to reciprocate.

Being generous is one of the best things you can do to build your Reputation and to improve your results as a salesperson.

Questions About 'Reciprocation'


"Gifts are never free: they bind the giver and receiver in a loop of reciprocity."

Marcel Mauss, sociologist and anthropologist


From Chapter 3:

Sales


https://personalmba.com/reciprocation/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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