The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Common Ground'?

Common Ground is a state of overlapping interests between two or more parties.

It's far easier to reach Common Ground if you understand the needs of your Probable Purchaser.

Aligning interests is critical to reach Common Ground, and consequently, a Transaction. Sales isn't about convincing someone to buy what they don't want or need.

Negotiation is the process of exploring different paths to reach Common Ground. The more paths you explore, the more likely you'll find interests that overlap.

Questions About 'Common Ground'


"A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece."

Ludwig Erhard, politician and former chancellor of West Germany


From Chapter 3:

Sales


https://personalmba.com/common-ground/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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