The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Value Capture'?

Value Capture is the process of retaining some percentage of the value provided in every Transaction.

For example, if you bring $1 million of revenue to a client, and you charge $100,000, you are capturing 10% of the value you created.

The more value you capture, the less attractive your offer becomes.

There are two major approaches to Value Capture:

  1. Maximization. An organization should try to capture as much value as possible.
  2. Minimization. An organization should capture as little value as possible, as long as it remains Sufficient.

As long as you bring enough to cover your needs, there's no need to capture every cent.

Create as much value as you can, so your captured value is worth it.

Questions About 'Value Capture'


"You can get anything you want in this life if you help enough other people get what they want."

Zig Ziglar, sales expert


From Chapter 5:

Finance


https://personalmba.com/value-capture/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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