22 Immutable Laws of Marketing by Al Ries and Jack Trout
Marketing is the art of attracting attention and making people interested in what you have to offer. In The 22 Immutable Laws of Marketing, you’ll learn time-tested ways to make your offer stand out, even in the most competitive of markets.
Ries and Trout are masters of finding patterns in promotion – what works, and what doesn’t. The advice in The 22 Immutable Laws of Marketing is simple and straightforward: be first in the customer’s mind. If you’re not first, create a new category you can be first in. Position yourself clearly against your competition, and stay consistent with your position. Each “immutable law” is backed by several examples, making it easy to see the laws in practice.
If your offer doesn’t stand out, it won’t sell. Instead of testing everything yourself, it helps to learn what works, without making avoidable, painful, and expensive mistakes. The 22 Immutable Laws of Marketing will help ensure your marketing efforts pay off the first time.
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