Getting Everything You Can Out of All You've Got - Jay Abraham
By Josh Kaufman
Jay Abraham is a marketing legend for good reason – his advice works. If you want to attend one of Jay Abraham’s seminars, be prepared to pay up to $20,000. If you don’t want to spend that much, pick up Getting Everything You Can Out of All You’ve Got.
According to Mr. Abraham, there are only three fundamental ways to increase the profitability of your company: (1) increase the number of clients you serve; (2) maximize the size of each sale; (3) increase the number of purchases each client makes. If you combine these basic observations with the mindset that “it’s your moral duty to do everything in your power to serve your client’s best interest,” you’re on the road to business success.
Ultimately, you receive money in exchange for providing value to others, so focusing squarely on ways to increase the amount of value you provide to your clients is fruitful territory for exploration. You must learn how to provide that value effectively, communicate that value in a distinctive and memorable way, overcome objections to purchase, and ensure your clients are absolutely satisfied with their purchase and are excited to buy again.
Major concepts in Getting Everything You Can Out of All You’ve Got include developing a Unique Selling Proposition (USP), risk reversal, referral and affiliate programs, campaign testing, joint ventures, prospect qualification, and leverage.
Once you read Getting Everything You Can Out of All You’ve Got, you’ll think about marketing in a whole new way.
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