Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
By Josh Kaufman
The thesis of Blue Ocean Strategy is simple: why compete with other firms if you don’t have to? In contrast to Michael Porter’s work, W. Chan Kim and Renee Mauborgne advocate a different approach to strategy: focus on creating new industries that change the competitive landscape completely.
By focusing your resources on creating uncontested market space (a “Blue Ocean”), you’re working to simultaneously make your firm the industry leader and make your current competition irrelevant.
Blue Ocean Strategy will help you identify new areas of business that your company can pioneer. After all, there’s no sense in operating in highly competitive war-zones (“Red Oceans”) if you have a choice.
Like this post? Join over 32,000 readers and subscribe to the Personal MBA email update. You'll receive reading list updates, book summaries, and practical training - free!
TweetRecent Posts on PersonalMBA.com
- Personal MBA + The 100 Dollar Startup
- Chinese Edition, May Masterclass, New Book (!!!)
- Quotations Collection, Paperback, and May Masterclass
- Personal MBA Survey - Do You Have a Minute?
- 2012 Personal MBA Reading List Update
- Real Artists Ship
- Uncertainty - Jonathan Fields
- End Malaria - Creating a Personal Masterplan
- What Must an Educated Person Know?
- New York Times - 7 Tools to Manage Social Media Overload






