The Design of Everyday Things - Donald Norman
By Josh Kaufman
Products and services don’t exist in a vacuum: they’re created by and for people. The Design of Everyday Things describes how designers can successfully create products that actually meet the needs of the end user.
A cognitive scientist by background, Norman is an advocate of what he calls “User-Centered Design”: the process of designing from the perspective of the people who will actually be using the product. Through the use of hundreds of examples, you’ll learn a great deal about how people actually interact with the objects around them, learn how to use new tools, and figure out what to do next when things don’t work as expected.
The Design of Everyday Things is a broad introduction to the role design plays in our daily lives, a primer in how to notice good and bad design in the world around you, and a set of principles that will help you use your imagination, intuition, and experience to create products and services people enjoy using.
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