The Design of Everyday Things - Donald Norman

The #1 International Bestseller, Revised & Expanded

A World-Class Business Education in a Single Volume

Master the most important ideas in business with Josh Kaufman, author of The Personal MBA: Master the Art of Business, second edition.

Learn more...

About the Personal MBA

Master the fundamentals, hone your business instincts, and save a fortune in tuition. MBA programs don't have a monopoly on business knowledge: the Personal MBA will help you teach yourself everything you need to know to succeed in life and at work. Read the manifesto...

Josh Kaufman is the bestselling author of The Personal MBA: Master the Art of Business. Josh specializes in teaching professionals in all industries and disciplines how to master practical business knowledge and skills. About Josh Kaufman...

As seen in...

Popular posts from the Personal MBA blog...

• What Must an Educated Person Know? - Investment in learning skills related to these areas are most likely to pay dividends in real-world situations.
• Building a Business That Supports Your Life - There are all sorts of ways to improve a company other than revenue and number of employees. Some things are worth more than money.
• The Craftsman's Creed - We're all on the same path: doing everything we can to perfect our craft, using every tool at our disposal. We are craftsmen.
• How to Get a Valuable Education Without Mortgaging Your Life - 9 ways to learn practical knowledge without becoming an indentured servant.
• Do You Have These Core Human Skills? - 12 primary areas you should focus on developing.
• The Nefarious Hidden Costs of Debt - Debt is this century’s version of indentured servitude. Happy is he who owes nothing.
• 3 Simple Techniques to Optimize Your Reading Comprehension and Retention - what’s the use in reading if you don’t understand and don’t remember what you read?
• Learning via Self-Experimentation - treat everything in your life as an experiment to make rapid progress.
• 10 Time-Tested Ways to Make Money - you can describe 99% of all businesses – past and present – using one (or more) of these core patterns.
• The Value-Optimization Paradox - the goal of every business should be to consistently create more value for its customers than it captures in revenue.
• "Branding" is an Overrated Buzzword - when most people use the word brand, they really mean reputation.
• Experimenting with Delegation and Outsourcing - you can't delegate unless you have someone to delegate to.
• On Discounting - making discounts a part of standard operation can kill your business.
• The Safest Investment - investing in yourself always provides the highest returns.
• Business: It's Not Really About the Money - what do you work for after your material needs are met?
• Absence Blindness - people have a really hard time realizing that something is missing.
• How to Handle Business Book Narcissism - what do you do when you realize you can’t stand an author’s personality?
• There Are No Magic Businesspeople - the purpose of business study is to help you become the type of person who is worth $1 million dollars, and there’s nothing magical about that.
• Need more time to read? Get rid of your TV - going without TV for 30 days can make a world of difference.