Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
From The Personal MBA's List of the 99 Best Business Books...
What do ancient philosophy, modern psychology, and money have in common? As it turns out, quite a lot.
It's Not About The Money is an illuminating and introspective look at the challenging "inner game" of personal finance.
As humans, we often use money as a means to ensure our sense of security, enhance our image, indulge our senses, or reinforce our sense of self-importance. Ultimately, money can provide none of these things: once we have what we desire, our "wanting mind" immediately moves to the next goal or acquisition. The cliche "money can't by happiness" has a solid core of truth: if you are seeking a lasting sense of satisfaction or fulfillment, you'll never find it in your bank account.
Brent Kessel is an experienced financial planner with roots in yoga and eastern philosophy: traditions that have a great deal to say about how to live a fulfilling life. It's Not About The Money examines how we think about our financial resources through the use of eight archetypes: specific patterns that illustrate a common approach to dealing with money.
Once you understand how you unconsciously think about money and why, you'll be able to adopt a more conscious, balanced, and constructive approach to dealing with financial issues. If personal fulfillment is what you seek, you owe it to yourself to read this book.
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Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.