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It's Not About the Money - Brent Kessel

By Josh Kaufman

What do ancient philosophy, modern psychology, and money have in common? As it turns out, quite a lot.

It’s Not About The Money is an illuminating and introspective look at the challenging “inner game” of personal finance.

As humans, we often use money as a means to ensure our sense of security, enhance our image, indulge our senses, or reinforce our sense of self-importance. Ultimately, money can provide none of these things: once we have what we desire, our “wanting mind” immediately moves to the next goal or acquisition. The cliche “money can’t by happiness” has a solid core of truth: if you are seeking a lasting sense of satisfaction or fulfillment, you’ll never find it in your bank account.

Brent Kessel is an experienced financial planner with roots in yoga and eastern philosophy: traditions that have a great deal to say about how to live a fulfilling life. It’s Not About The Money examines how we think about our financial resources through the use of eight archetypes: specific patterns that illustrate a common approach to dealing with money.

Once you understand how you unconsciously think about money and why, you’ll be able to adopt a more conscious, balanced, and constructive approach to dealing with financial issues. If personal fulfillment is what you seek, you owe it to yourself to read this book.

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