Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
From The Personal MBA's List of the 99 Best Business Books...
Review: 'Product Design And Development' by Karl Ulrich & Steven Eppinger
Have an idea for a new product or service? This book will help you make it a reality.
Creating and producing new products is a complex, important, and fascinating part of business, and Product Design and Development is the best comprehensive resource available.
In this text, Ulrich and Eppinger cover the most essential aspects of creating new products: project planning and management, resource allocation, consumer research, product specifications, concept generation / selection / testing, product architecture, design and aesthetics, prototyping, manufacturing, protecting intellectual property, financial modeling, and project evaluation.
If you have an idea you want to bring into the world, be sure to pick up Product Design and Development: it will give you a realistic overview of the entire design and development process, as well as help you avoid common mistakes.
Buy 'Product Design And Development' by Karl Ulrich & Steven Eppinger
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Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
About Josh Kaufman
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.
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