Product Design and Development by Karl Ulrich and Steven Eppinger
Have an idea for a new product or service? This book will help you make it a reality.
Creating and producing new products is a complex, important, and fascinating part of business, and Product Design and Development is the best comprehensive resource available.
In this text, Ulrich and Eppinger cover the most essential aspects of creating new products: project planning and management, resource allocation, consumer research, product specifications, concept generation / selection / testing, product architecture, design and aesthetics, prototyping, manufacturing, protecting intellectual property, financial modeling, and project evaluation.
If you have an idea you want to bring into the world, be sure to pick up Product Design and Development: it will give you a realistic overview of the entire design and development process, as well as help you avoid common mistakes.
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