Seeing What's Next - Clayton Christensen, Erik Roth, & Scott Anthony
By Josh Kaufman
Clayton Christensen is famous for developing theories of why firms rise and fall in The Innovator’s Dilemma and The Innovator’s Solution_. *_Seeing What’s Next is a comprehensive compilation of the ideas presented in both of these landmark books, with a smattering of business history thrown in for good measure.*
This book attempts to answer the question: “How will innovation change an industry, and what impact will this have on the firms I care about?” By building on a framework of three core theories of innovation, the authors develop a three-part process of predicting industry change: (1) identifying signals of change; (2) analyzing competitive battles; and (3) understanding strategic choices.
Predicting the future is notoriously difficult, but Seeing What’s Next provides an approachable model for making the best decisions you can with the information you have at your disposal.
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