Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
#1 International Bestseller
Over 900,000 Copies Sold Worldwide
#1 in Business Training on Amazon.com
#1 in Business Management on Amazon.com
#1 Audible.com Business Bestseller
2013 Audio Publishers Association Awards Finalist
450+ five-star reviews on Amazon.com
3,600+ five-star ratings on Audible.com
“A gold mine of useful ideas and helpful explanations. Every entrepreneur should own a copy.”
JAMES CLEAR, bestselling author of Atomic Habits
“A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzzwords and fluff. One of the most inspiring things I've read in years.”
DEREK SIVERS, founder of CDbaby.com and sivers.org
“Josh has done more for my business education than my MBA. The Personal MBA walks you through the mental models you need to excel in business. A lifetime of business knowledge in one volume.”
SHANE PARRISH, founder of Farnam Street and host of 'The Knowledge Project' podcast
The Personal MBA: The Bestselling Business Training Book by Josh Kaufman
If you want to master the art of business, you don't need to go to business school. You do need to learn the fundamentals of modern business practice:
- How to make good business decisions.
- How to maximize your personal productivity.
- How to manage uncertainty and ambiguity.
- How to conduct intelligent experiments to improve your results.
The Personal MBA is designed to help learn the art of business on your own terms. Instead of mortgaging your life to go to business school, it's possible to dramatically increase your knowledge of business on your own time and with little cost – without setting foot inside a classroom.
With a little time and effort, you can easily learn these skills on your own, without eye-popping tuition and student loans.
Understanding the fundamental principles of business will give you essential tools you can rely on to make good decisions. If you learn these critical concepts, you'll be in the top 0.01% of the human population when it comes to knowing:
- How businesses actually work – in practice, not theory.
- How to evaluate new business ideas: what really matters, and what doesn't.
- How to start a new business from scratch.
- How to improve any existing business, whether it's a solo venture or a Fortune 500 corporation.
- How to use business-related skills to accomplish your personal goals.
The Personal MBA explains fundamental, universal business concepts like:
- The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve – and how to find hungry markets just waiting to be served...
- 10 Ways to Evaluate a Market: Some business ideas are better than others. Before you quit your job and invest your life savings, you should know how to evaluate new business ideas before you begin. There are ten critical factors you need to consider...
- The 12 Standard Forms of Value: There's more to business than products and services. There are actually twelve different ways to create value for your customers. The most successful businesses combine several...
- The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase your business' profitability - if you know how to support the price you're asking...
- 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
True leaders aren't made by business schools — they make themselves, seeking out the knowledge, skills, and experience they need to succeed.
Read The Personal MBA, and you'll learn the principles it takes most business professionals a lifetime of trial and error to master.
The research that started it all...
Reading List
The 99 Best Business Books
The Personal MBA recommended reading list is the tangible result of thousands of hours of reading, research, discussion, and evaluation. Each book in the list has been selected for a single purpose: to maximize your educational return on invested time.
Philosophy
The Personal MBA Manifesto
The Personal MBA is designed to help you educate yourself about advanced business concepts. This manifesto will show you how to substantially increase your knowledge of business on your own time and with little cost, all without setting foot inside a classroom.
Listen to the Introduction...
Get The Personal MBA audiobook free when you try AudibleTable of Contents...
A Note to the Reader
Introduction
The Personal MBA is an introductory business primer. Its purpose is to give you a clear, comprehensive overview of the most important business concepts in as little time as possible. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
Chapter 1
Value Creation
Every successful business creates something of value. The world is full of opportunities to make other people’s lives better in some way, and your job as a businessperson is to identify things that people don’t have enough of, then find a way to provide them.
Chapter 2
Marketing
Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without marketing, no business can survive — people who don't know you exist can't purchase what you have to offer, and people who aren’t interested in what you have to offer won't become paying customers.
Chapter 3
Sales
Every successful business ultimately sells what it has to offer. Having millions of prospects isn't enough if no one ultimately pulls out their wallet and says, "I'll take one." The sales process begins with a prospect and ends with a paying customer. No sale, no business.
Chapter 4
Value Delivery
Every successful business actually delivers what it promises to its customers. There’s a term for a person who takes other people’s money without delivering equivalent value: "scam artist."
Chapter 5
Finance
Finance is the art and science of watching the money flowing into and out of a business, then deciding how to allocate it and determining whether or not what you’re doing is producing the results you want.
Chapter 6
The Human Mind
Businesses are built by people for people. Understanding how we take in information, how we make decisions, and how we decide what to do or what not to do is critical if you want to create and sustain a successful business venture.
Chapter 7
Working With Yourself
In today’s busy business environment, it’s easy to get stressed about everything that needs to be done. Learning how to work effectively and efficiently can be the difference between a fulfilling career and a draining one.
Chapter 8
Working With Others
Working with other people is an ever-present part of business and life: you can’t escape it, even if you want to. If you want to do well in this world, it pays to understand how to get things done with and through other people.
Chapter 9
Understanding Systems
Businesses are complex systems that exist within even more complex systems: markets, industries, and societies. A complex system is a self-perpetuating arrangement of interconnected parts that form a unified whole.
Chapter 10
Analyzing Systems
Before you can improve a system, you must understand how well it's currently operating. Unfortunately for us, that’s tricky business: it's not possible to stop the world however long you want while you take careful measurements. Systems must be analyzed as they’re working.
Chapter 11
Improving Systems
Creating and improving systems is the heart of successful business practice. The purpose of understanding and analyzing systems is to improve them, which is often tricky: changing systems can often create unintended consequences.
Reviewers say...
"The Personal MBA is the single best business book I've read. Most books focus on a single part of business in isolation, but The Personal MBA walks you through every moving part, and gives you the tools to understand how those parts work together to create a complete system."
AMY HOY, founder of Noko and Stacking the Bricks
"The only business book I recommend. Josh somehow condenses an entire library of crucial knowledge into a short book that's eminently readable, so you can spend less time reading and more time building your business. It's perfect for both providing an overview and serving as a reference. I revisit The Personal MBA more than any other book on my shelf."
COURTLAND ALLEN, co-founder of Indiehackers.com
"I read The Personal MBA cover to cover when it was first released and it had a major impact on how I view business. It’s incredible how Josh was able to distill hundreds of books and hundreds of years of business knowledge into this succinct and elegant tome."
ROB WALLING, co-founder of MicroConf and bestselling author of Start Small, Stay Small
"The title could have been How to be an All-Around Optimized and Awesome Human Being... I think anyone and everyone living in our modern world would be well-served by reading this book... I got the Audible edition, bought the Kindle edition to read along with, and just ordered the print copy so I can make lots of notes and refer to it often. If buying the same book three times isn't compelling evidence of this book's value, then I don' t know what is! Read it. Now."
ADAM, reviewer on Amazon.com
"No matter what they tell you, an MBA is not essential for landing or handling a good business job. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
KEVIN KELLY, founding executive editor of Wired & author of What Technology Wants
Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
About Josh Kaufman
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.
More about Josh Kaufman →