Indispensable - Joe Calloway
By Josh Kaufman
In business, customer loyalty is priceless: the last thing you want to become is another faceless commodity. Indispensable will teach you how to achieve the “Holy Grail” of business: becoming a company your customers simply can’t live without.
Joe Calloway is a marketing consultant who has studied thousands of different businesses, and he’s identified five primary ways companies make themselves indispensable. (1) They are constantly improving their offering; (2) They focus on being consistent and dependable; (3) They constantly communicate with their customers; (4) They understand the long-term goals of their customers; (5) They consistently over-deliver on the expectations of their customers.
“Focus on the customer” seems like common sense, but it’s rare to find a business that truly operates with the best interests of their customers in mind. The stories and case studies presented in Indispensable illustrate precisely how to impress your customers so much that they won’t do business with anyone but you.
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