Tribes by Seth Godin

by Josh Kaufman

Leadership isn’t something reserved for the CEOs of this world – if you care deeply about making some type of change happen, the only thing preventing you from taking the lead is your own hesitation. Tribes is a meditation on the nature of leadership and what it means to lead a group of people toward a shared objective.

There are millions of people in this world who care about the same things that you do – people who would be willing to follow, as long as you step up to take the lead. As it turns out, leadership is a lot like marketing – do something worth talking about and worth getting excited about, and your “tribe” will find – and follow – your lead.

The internet has made organizing a tribe of common cause much easier, but leadership is ultimately a human act. By reading Tribes, you’ll have a greater understanding of why people form tribes, and a greater confidence in your ability to lead people towards something great.

(The PMBA also recommends two other books by Seth Godin: Permission Marketing and All Marketers Are Liars.)

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Best Business Books | MBAoutlook.com
August 14, 2009 at 3:35 pm

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1 Ashok Viswanathan July 29, 2009 at 7:56 am

Excellent booklist. Thanks so much. A trivial point, for some reason the link to “Read more Reviews about Tribes” opened up “The Simplicity Survival Handbook” for me. Maybe, it is a sign for me. Thanks for this list again.

2 Josh Kaufman July 29, 2009 at 12:22 pm

Fixed – thanks!

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