Tribes - Seth Godin
By Josh Kaufman
Leadership isn’t something reserved for the CEOs of this world – if you care deeply about making some type of change happen, the only thing preventing you from taking the lead is your own hesitation. Tribes is a meditation on the nature of leadership and what it means to lead a group of people toward a shared objective.
There are millions of people in this world who care about the same things that you do – people who would be willing to follow, as long as you step up to take the lead. As it turns out, leadership is a lot like marketing – do something worth talking about and worth getting excited about, and your “tribe” will find – and follow – your lead.
The internet has made organizing a tribe of common cause much easier, but leadership is ultimately a human act. By reading Tribes, you’ll have a greater understanding of why people form tribes, and a greater confidence in your ability to lead people towards something great.
(The Personal MBA also recommends two other books by Seth Godin: Permission Marketing and All Marketers Are Liars.)
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