The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Are 'Social Signals'?

Social Signals are tangible indicators of some intangible quality that increases a person's social status or group affiliation.

People spend huge amounts of energy and money to send social signals (a Rolex, or a sports team t-shirt and make-up, for example).

Social Signals have real Economic Value, so build them into your offer if you can.

To build offers with signaling value, you need to understand what people want to signal to others.

Connect your offer to one of the Core Human Drives, and people will want what you have.

Questions About 'Social Signals'


"The only rule is don't be boring and dress cute wherever you go. Life is too short to blend in."

Paris Hilton, socialite

From Chapter 8:

Working With Others


http://personalmba.com/social-signals/



WANT TO BE NOTIFIED WHEN UPDATES ARE PUBLISHED? Subscribe to Josh Kaufman's email newsletter. You'll receive Personal MBA updates, Josh's award-winning research, and useful resources that will help you make more money, get more done, and have more fun. It's free!


The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →